Heinz Green And Purple Ketchup
The Real Reason Heinz EZ Squirt Ketchup Disappeared
Colorful novelty products are undeniable hits with children. From fruity, neon-colored cereal, to candies with the inexplicable color of bluish raspberry, kids love bright nutrient products and corporations know this well.
This line of thinking likely contributed to the introduction of Heinz's EZ Squirt ketchups, which children from the early 2000s volition retrieve well. In Oct 2000, the company introduced an artificially-colored ketchup that featured a nozzle like a bottle of gum, and immune for the user to eject the colorful concoction on foods (via Business organization Insider). Given the headache that often results from trying to scrape ketchup out of a glass bottle with a knife, this like shooting fish in a barrel quirt solution was a hit with kids and parents for more than one reason.
The showtime color that was rolled out was green, which was followed past blue, majestic, and a mystery color (kids love mystery colors) which could be orangish, teal, or purple.
EZ Eject's brusk-lived success
Initially, the product was a huge success. The brand's marketing director reported that in the first iii months, they sold the same amount of bottles they had expected to sell over the course of the unabridged year (via Mental Floss). From 2000 to 2003, the visitor sold over 25 1000000 bottles of the condiment. Notwithstanding, like so many colorful fads, this one wore off every bit well, and the production was ultimately discontinued in 2006. As time has gone on, consumers take become more health witting every bit well and a number of nations have begun to limit or ban the use of artificial food dyes (via Slate). While this may not have directly effected EZ Squirt, it was likely a cistron in its waning popularity.
In 2012, Heinz teamed up with Burger King to introduce a limited release of green ketchup for Saint Patrick's day, just little noise has been made since about reviving the brand in whatever meaningful, long-term fashion.
Heinz Green And Purple Ketchup,
Source: https://www.mashed.com/223795/the-real-reason-heinz-ez-squirt-ketchup-disappeared/
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